The 29th CBE China Beauty Expo: Creating a Model for the "First Release Economy" of Cosmetics with a Global Perspective
On May 12, 2025, the 29th China International Beauty, Makeup and Laundry Products Expo (CBE China Beauty Expo) grandly opened at the Shanghai New International Expo Center, attracting the attention of the global beauty industry. As a leading beauty trade event in Asia, this Expo, with the theme of "Global New Products, First Shanghai", gathers more than 3200 cosmetics enterprises from more than 40 countries and regions, and international giants compete with China-Chic's new talents on the same stage.
The 29th CBE China Beauty Expo, with the annual theme of "Global New Products, First Release in Shanghai", welcomed over 3200 cosmetics companies from 40+countries and regions worldwide, covering 24 major categories, 119 sub categories, 10000+beauty brands, and 80000+beauty new products, explosive products, and technological achievements to compete on the same stage.
New products from top 100 global brands participated in the "First Shanghai" series event, including internationally renowned beauty groups such as L'Oreal, Shiseido, and LG Group; Domestic beauty brand enterprises such as L'Oreal Group, Shanghai Jahua, Natural Hall Group, Baique Ling, Huaxi Biology, Furuida, Huanya Group, Lafang, Ximuyuan, Guyu, Fuerjia, Pianzaihuang, Gaozi, Lin Qingxuan, Yangshengtang, Pele Group, Tongrentang, Kong Fengchun, Banmu Huatian, Shulei, Frog Prince, Yu Meijing, etc., all showcased their annual new products at this exhibition.
