The fate of South Korean skincare giant's skincare brand defines a new benchmark for Korean cinema skincare
In 2025, the global economy is seeking a new balance amidst structural shocks, and consumer attitudes and behavior patterns are undergoing a new round of restructuring. The new cycle of the rise of "rational consumption" has made "moving towards the new" the main theme of the market's steady progress. According to Zhimeng's "2025 China Consumer Trends Report" research, 64.3% of consumers no longer blindly follow the trend of consumption, follow the trend of consumption, and impulse shopping; 61.9% of consumers will carefully read product reviews and ratings to help them make purchasing decisions; 61.1% of consumers will spend more time thinking about the practicality and necessity of purchasing goods, and have a comprehensive understanding of their own needs. 60.8% of consumers place greater emphasis on the true value of products, scrutinizing their ingredients and paying attention to their ingredients, all of which lead to practical needs for efficacy. This means that "quality and price excellence" has become a prerequisite for brands to maintain competitiveness in the existing market; As dermatology level skincare becomes the core strategic pivot of the triple intersection of beauty, medical, and medical aesthetics, "efficacy based skincare" has also become a new trend that cannot be ignored in the wave of rational skincare.
Under this trend, K-beauty, which once won with the Korean Wave, has shifted from cultural exports to scientific research and innovation. CNP Laboratory (hereinafter referred to as "CNP", translated as "Heenpai"), a subsidiary of South Korean beauty group LG Lifestyle Health, is a pioneer in the shift of Korean cosmetics towards a functional strategy. It is breaking the traditional shackles with the concept of "functional skincare" and creating a professional experience of "medical beauty level skincare". CNP has achieved a comprehensive upgrade from the essence of the product to the consumer experience. The brand has entered the global market relying on the research and development advantages of LG Group with the ingredient display of "Same Source * 1 in Cinema", the professional positioning of "Dermatology Efficacy", and high-quality offline medical and aesthetic experience. Through the product of "Xien Paizhi Yan Firming Muscle Source essence Solution * 3" (hereinafter referred to as "Needle Repair Bottle"), which specializes in PDRN efficacy ingredient * 2, the brand has fully met consumers' expectations for "perceived efficacy" and demonstrated the new direction of Han makeup strategy upgrading.
